Bree Hulme Photography Family Photographer Northern Beaches Sydney North shore

Family Posing Guide

So you have the beautiful family. You have scouted the perfect location and the best time of day. Now it is time for the session. So how do you pose a family in a variety of fun and natural ways to be able to fill a full gallery, get a variety of shots and angles, and present your clients with the best possible portraits?

Family Posing Guide Bree Hulme EducationPosing!

Learning a variety of poses, learning how to get your clients in a natural, comfortable position to then interact with each other naturally is crucial to running a successful family photography business. And it is one of the harder aspects to learn.

Family Posing Guide Bree Hulme Education

Over almost 10 years in business, and photographing 100s of families, I have 6 favourite go-to-poses which I use in nearly every session. My sessions are fun and natural, with not a lot of "Smile at the camera". But I do still pose my families so that I can capture them at their best. Then once they are posed I set up little games, topics to discuss (& laugh about) and ways for them to interact so that I can capture their natural smiles, their connection and joy, their beautiful family at their best.

These poses are all outlined in my family posing guide which is free to download through my shop.

Get your Family Posing Guide today to take your family portraits to the next level!

Family Posing Guide Bree Hulme Education

Harnessing AI such as ChatGPT for your newborn and family photography business is smart and essential

CRM - What is it and Why do you need it for your photography business?

So you have started a photography business. Or maybe you have been in business for awhile and you are quickly realising that taking photos is only about 10% of the work in running a newborn and family photography business.  But that’s the part you love! Managing all the other aspects of your business can be a challenge -  there is responding to enquiries, booking and scheduling shoots, managing client information such as contracts and questionnaires and chasing payments. It can feel really overwhelming.  

That's where a CRM (Customer Relationship Management) system comes in so that you can be organised and on top of everything. Meaning you can spend more time doing the part of the job that you love the most.

I converted from a very long and unwieldy excel spreadsheet to Studio Ninja in the second year of my business and it changed my life! Seriously! All of a sudden everything was in one place, systems were streamlined, my client communications were much more professional but still personal, and tracking where every client, job, enquiry and lead was up became so easy. Which meant more time for taking photos and spending time with my growing-too-fast family. I was almost at the point of burnout when I switched over to Studio Ninja and it really saved my business and my sanity. It helped me regain some balance in my life and took away the overwhelm.

With a CRM, as your business grows, you can easily keep track of all your clients, leads and jobs, as well as invoices, contracts and tasks. 

So, what is a CRM system? Simply put, a CRM system is a software that helps you manage your interactions with clients and keep track of their information. It can help you stay organised, save time, and provide a better experience for your clients.

Here are a few reasons why you need a CRM system for your photography business:

  1. One main client database - A CRM system allows you to keep all of your client information in one place. You can store contact information, names and ages of family members, shoot details, contract information, and more. This can help you stay organised and save time when you need to access your client’s information. I especially love that I can include a photo of my clients in the database because after 9 years it quickly jogs my memory about who they are and what their past session was like.
  2. Automated workflows - A CRM system can automate tasks such as sending emails, invoice and payment reminders, and following up with clients and leads. This can help you save time and ensure that you never miss an important task.
  3. Improved communication with clients - A CRM system can help you stay in touch with your clients and provide a better experience. You can send automated emails, share galleries, and communicate with clients directly through the system. Your client can access their own client portal where all of their invoices, contracts and questionnaires are stored making it easier for them to find what they need too.
  4. Better insights into your business - A CRM system can provide valuable insights into your business, such as which clients are most profitable and which services are most popular.  It can tell you where your leads are coming from so you know where to direct your marketing or what marketing efforts are working best. This can help you make data-driven decisions and improve your business over time.

Overall, a CRM system can help you stay organised, save time, and provide a better experience for your clients. With so many options available, it's important to choose a CRM system that meets your specific needs as a photographer.

My CRM system is Studio Ninja, which I have used since they launched in 2016. They are constantly improving, innovating and giving me a better experience as well as my clients. You can get 20% off your subscription when using the code BR4352Y. So why not give it a try and see how it can improve your business?

What is a CRM -studio ninja CRM for newborn and family photographers recommended by Bree Hulme Education

Using AI in your Newborn and Family Photography Business Blog Creation with Bree Hulme Education

Tools for Newborn and Family Photographers

Simple, downloadable tools to help new family and newborn photographers build confidence in their business and achieve a simple, beautiful, natural client experience and products.

Do you want to create beautiful crisp white edits? Do you want consistency in your editing style? Do you struggle to keep your whites white and your skin tones bright and fresh?

These Lightroom presets are created specifically for natural light photographers who shoot in a white studio space.

The White on White Studio Presets for Lightroom give you a beautiful bright, crisp white look. Suitable for newborn, sitter, cake smash or family photography.

Designed to work with RAW files in Lightroom Classic and Lightroom CC.

Buy the White on White Studio Presets

Newborn Welcome Guide

This Newborn Client Welcome Guide Magazine will take your business to the next level, with a client journey that will go above and beyond the ways that most photographers serve their clients.

This 40+ page magazine prepares your clients for their experience with you, ensuring they feel at ease and your session runs smoothly.

The customizable template contains pre-written copy to take the overwhelm out of completing each section. Your guide can be delivered to clients digitally, or printed as a booklet to prepare them for their shoot.

Topics include:
Why you should choose Custom Photography
Why you should hire a Professional
Preparation Tips for your Newborn Session
What to Expect Before, During & After Your Session
What to bring to your Session
What to wear
Frequently Asked Questions (& their answers)
When to book your session

Buy the Newborn Client Welcome Guide

Free White Balance Guide
Let’s talk white balance. Specifically, setting custom white balance for natural light photographers.

White balance refers to the process of removing or neutralizing color casts in your images. All light sources produce a color cast. And while our eyes are pretty good at correcting for this in real time, a camera captures the subject as it looks in life.

Color casts prevent you from capturing accurate, true colors in a scene and they tend to look bad - messing with portrait skin tones, creating muddy shadows and sickly highlights, and they can create unwanted moods in your photos.

You can adjust the white balance of your images in two ways:
In camera, before taking a shot

Afterward, in post-processing

Read my free white balance guide to help you get one step closer to better photos.

Download the free White Balance Guide

Harnessing AI for Newborn and Family Photographers
As technology continues to revolutionize the photography industry, it's essential to stay ahead of the game and leverage the tools available to enhance the services you have on offer for your clients.

Harnessing AI Guide for Newborn and Family Photographers with Bree Hulme Education

ChatGPT is an incredible resource that can elevate your newborn and family photography business to new heights, saving you time, enhancing your communication and assisting with your marketing and advertising.

Read my top three ways you can incorporate ChatGPT into your newborn and family photography business today in my Harnessing AI for Photographers Guide.

Download the Free Harnessing AI for Photographers Guide

Free Family Posing Guide

Learn the top 6 poses I use with my family portrait clients in every session. These poses ensure that you get a full and varied gallery to present to your clients, capturing real emotion, connection and laughter.

Family Posing Guide Bree Hulme Education

One of the key components of running a succesful family photography business is mastering posing. If you can master your posing and your posing workflow, you can deliver consistent results every time.

Learning how to pose families for their family portraits is essential in being able to offer a full and varied gallery to your clients. One full of connection, emotion and joy. Posing can ensure you capture these crucial aspects for every family.

In this Family Posing Guide I detail the top 6 poses I use with all my family portraits clients ensuring that I deliver the best gallery possible with every client.

Download the Free Family Posing Guide

FAQs About the Bree Hulme Education Products and Resources:
What programs are these presets compatible with?
Lightroom CC and Lightroom Classic.

What camera will these presets work with?
Any digital camera. These presets have been designed to work best on RAW files but they can also be used for JPGs or camera phone photos - ones that can be imported into Lightroom!

How do How do I download the presets and guides?
Once you purchase and complete the checkout process, you will automatically be sent to a confirmation page with your download link at the bottom written in grey font. Simply click on this link to download your purchases.

What is the refund policy?
All sales are final. There are no refunds as I have no way of proving that the download/s weren't installed and used. Please be sure that any product you purchase is compatible with your software or camera files as there are no refunds, exchanges, or returns for incompatibility.

Can I share the presets/welcome guides with a friend?
You are not permitted to share, distribute, copy, transfer, sell, or re-license any of these products.

I have lost my guide/presets. How do I download them again?
Please contact us at with your proof of purchase, and once verified, a replacement product will be emailed to you to download.

Harnessing AI such as ChatGPT for your newborn and family photography business is smart and essential

Harnessing AI for Newborn & Family Photographers

In the ever-evolving world of photography, staying ahead of the game and utilising the latest technology can give your newborn and family photography business a competitive edge. Saving time within your business, having polished and professional copy on your communications and being consistent in your messaging are all crucial to running a successful business.

Harnessing AI such as ChatGPT for your newborn and family photography business is smart and essentialOne powerful tool that can elevate your services is AI such as ChatGPT. This advanced language model developed by OpenAI can streamline various aspects of your business, from blog post creation to client communication. In our Harnessing AI for Family Photographers Guide we will explore three exciting ways you can incorporate ChatGPT into your workflow, taking your photography business to new heights.

  1. Blog Post Creation:

    • Blogging is an essential marketing tool for photographers. It allows you to showcase your expertise, connect with your audience, and attract potential clients. However, crafting engaging and informative blog posts on a regular basis can be time-consuming and also cognitively taxing and draining. This is where AI such as ChatGPT comes in.
    • By providing the model with a topic or outline, it can generate high-quality content for your photography blog. Whether you need tips for newborn photography, location ideas, or posing techniques, ChatGPT can assist you in producing compelling blog posts, saving you valuable time and energy.

  2. Social Media Captions:

    • In the digital age, social media has become a powerful platform for photographers to showcase their work and connect with their audience. Crafting captivating captions that complement your stunning images is crucial for capturing attention and engaging with your followers. But this can time consuming, and draining to be creating on a daily basis.
    • Ai such as ChatGPT can be your creative companion in generating unique and captivating captions. Whether you're sharing a heartwarming family portrait or a precious newborn moment, ChatGPT can provide you with creative suggestions and help you craft compelling captions that resonate with your audience.

  3. Client Communication:

    • Clear and efficient communication is essential for building strong relationships with your clients. ChatGPT can serve as a valuable assistant in streamlining your client communication process. From responding to inquiries and providing information about your services to suggesting suitable locations and wardrobe choices, ChatGPT can help you deliver personalized and prompt responses to your clients' needs. By utilizing this tool, you can enhance the client experience, demonstrate your professionalism, and set yourself apart from the competition.

As a newborn and family photographer, incorporating ChatGPT into your workflow can revolutionise your business. By leveraging this advanced language model, you can streamline your blog post creation process, generate captivating social media captions, and enhance your client communication. With ChatGPT as your virtual assistant, you can save time, boost your productivity, and provide an elevated experience for your clients. Embrace the power of technology and stay ahead of the curve in the photography industry.

Are you using ChatGPT in your newborn and family photography business? Download our free guide to help you harness this new tool in your newborn and family photography business.